About

Built around the people behind the business.

South Twin was built around a simple observation: the most consequential decisions a business owner will face rarely fit cleanly into a transaction structure. The work here is designed for that reality.

Our approach

Closely held businesses often face questions that fall outside the scope of traditional transaction advisory – ownership dynamics, family relationships, stakeholder alignment, and long-horizon planning that don't surface in a typical deal process. Decisions about what happens to the business are also decisions about relationships, legacy, and what the people who helped build it are owed.

South Twin works as a trusted advisor throughout the process: knowing the terminology, knowing the partners, knowing the questions to ask at every stage – and having been through this enough times to know where the complications tend to appear. Most owners will face this once, maybe twice. We've done it a dozen times. That difference matters.

Dan Horan

Principal

Dan Horan

Dan Horan founded South Twin Consulting to address a gap he kept running into: business owners facing ownership transition without an advisor focused entirely on their interests – independent of any particular outcome or transaction.

His interest in this work starts with his own family. Dan grew up working in his father's mid-market distribution business – always with the understanding that he'd take it over one day. When the time came, they made a different decision together: to sell. That experience – knowing what it means to be on the ownership side of that choice – shapes how South Twin engages.

Dan spent years as a Senior Principal at Indian River Consulting Group, where he led strategy and ownership transition work across manufacturing, distribution, and private equity-backed businesses. He holds an Executive MBA from Hamline University, where he teaches Critical Thinking and Strategy, and is himself a small business owner.